Why grocery stores choose Wave Grocery over Growcer.
Offers more. Costs less
Wave Grocery starts at $600/month. Our Pay as you Grow model aligns our fees with the results you achieve using the platform. Growcer has 4 different Tiers of pricing, starting from $499 with limited capabilities up to $3,499.
Out-of-the-box features
No plugins, no code. All core features - delivery logic, loyalty, smart search - work out of the box. With Growcer, a lot of setup, configuration, and potential customization is needed.
Built for groceries
Handle sliced cheese, weighted produce, and substitutions, just like your store does. Growcer is built like a generic marketplace engine, not offering essential grocery features.
No custom builds
Multi-store routing, smart replacements, personalized offers, already included. No dev cycles. No delays. With Growcer, you’ll need a developer on standby to keep things running smoothly.
ERP-friendly from day one
Native integrations for pricing, stock, and loyalty. Sync once, sell everywhere. No spreadsheets needed. Growcer doesn’t have native integrations, so syncing inventory, pricing, or loyalty data requires manual work or custom builds.
We stay after launch
Updates, hosting, fixes, and advice - all included. You grow, we scale with you. No “support window” to expire. Growcer’s support is limited to a few months unless you pay extra.
Your mobile app, ready on day one.
White-label mobile app
Get a fully branded app without building from scratch. Add your logo, load your catalog, and start selling.
No extra cost
Wave Grocery charges no setup fees. You get a full-featured app with everything built in. No hidden dev costs.
Top performance
Wave-powered apps average 4.7⭑ in the stores. Built for grocery, tested at scale, and loved by real shoppers.
Growcer mobile app options
Growcer offers mobile apps, but they cost extra and don’t have features like smart product lists, AI search, or push marketing built in. That means you’ll have to live with a barebones app experience or pour more money into development.
Real results. Proven performance.
Wave Grocery turns features into outcomes. Higher conversions. Happier shoppers. Proven loyalty. Growcer doesn’t publish any performance metrics, leaving its impact up to guesswork.
Dedicated to grocery retailers
- 2× higher conversion rate than industry average: Our web apps convert at 2.9%, and mobile apps at 6.2% - nearly double the norm.
- 4.7⭑ average mobile app rating across Wave-powered stores: A fast, intuitive experience shoppers love - backed by real reviews in the app stores.
- 59 Net Promoter Score: Retailers don’t just use Wave Grocery - they recommend it. Our platform earns strong loyalty across teams.
Lacking grocery expertise
- No published conversion data: Growcer doesn’t share performance metrics for grocery - no visibility into conversion or retention benchmarks.
- No app experience to measure: Growcer offers no native mobile app for grocery - and no app ratings to evaluate.
- No NPS available: With no reported Net Promoter Score, it’s hard to know how satisfied retailers actually are with the platform.
Unlock all the out-of-the-box features.
No hidden costs, no surprises.
Wave Grocery
Growcer
Pricing (per month)
$600+, all-inclusive,
pay-as-you-grow
pay-as-you-grow
$499-$3,499 depending on license tiers
AI-powered search
Smart product lists
Real-time stock sync with ERP
Mobile app
Picker app
Route optimization
Express & scheduled delivery
Omnichannel loyalty
Gamified rewards & contests
Personalized campaigns
Unlimited Free Support
Hosting & maintenance
Customization
Provided
Not provided
Needs customizations
